Master Your Workday According to the “Hats” You Wear

Or, how to be the Owner, Marketing Manager, and Administrative Assistant of your own business.

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Photo by Héctor J. Rivas on Unsplash

As a freelance writer, I’ve owned my own business for two years. In that time, I’ve functioned as the Chief Executive Officer, the Marketing Manager, the Administrative Assistant, and the janitor . . . on top of being the Writer.

Here’s a peek into how I manage all of these roles during each workweek.

My Methods for Managing the Multiple Roles of Entrepreneurship


“Plan your work and work your plan.”

-Napoleon Hill

As an entrepreneur, you’re in charge of everything, including:

  • creating the mission statement for your business
  • defining your ideal client
  • creating your product or providing your service
  • marketing your product or service
  • taking out the trash

These are just a few examples of the tasks you must perform (or outsource) as an entrepreneur. And if you don’t have a plan, it’ll be like going on a trip without a map. You might end up somewhere, but not where you want to be.

On a related note, I wrote about how to attain your goals with reverse engineering here. I hope it’s helpful for you.

Time Management

Have you heard of time-blocking and task-batching? Do you know the difference between them? To tackle your many tasks, you need both.

  • Time-blocking: the process of marking off chunks of time on your calendar for certain tasks. This goes beyond labeling “work hours”. Instead, be more specific. To do that, you need to batch your tasks.
  • Task-batching: the process of grouping similar tasks into “baskets” so you can accomplish more in less time. For example, you might block your time according to different tasks, such as “brainstorming eBook ideas” or “Linkedin marketing.”

Intention Setting

This one’s important. If you sit down to work without an intention, you’ll end up trying to multitask and accomplish nothing. Instead, set an intention for each chunk of time on your calendar.

This is a little different from the tasks you’re batching, but it’s related. For example, if you plan on writing an email for your newsletter between 1 p.m. and 2 p.m. on Friday, your intention could be to focus on writing and nothing else.

Your intention supports your task. Setting an intention is a way of directing your attention to the task at hand. It’s a way to focus on what you’re doing so you can accomplish more in less time.

Other possible intentions might be:

  • to help someone during your call with them
  • to provide excellent customer service
  • to feel a sense of pride in what you do

As you can see, your intention can have a sense of emotion attached to it. This is the point of setting an intention — to tap into your emotions and gain power and energy from them for the task at hand.

So there you have it: three strategies for managing the different roles you play in your business. I’m curious — how do you manage your various roles as an entrepreneur? Share your tips in the comments.

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