… confuse your current re… confuse your current readers. Stay in your territory as an authority on your themes.) Then you can integrate other themes but in a coherent way.7 Ways to Improve Your Performance on Medium1.2K5Jesús SalazarAmy HartsoughSep 17·1 min readGreat point, Jesús! To use your example, you could write a story that analyzes the marketing side of cookbooks as a way to integrate your new topic into your old topic. Good idea!